At Pur Alps on Via Maistra 33 opposite the Kulm Hotel, so much is just right: the range of selected products, mostly from the Alpine region, from wine, dried meat and cheese (there’s also Belper Knolle!), to muesli, Schüttelbrot, pastries and dried fruit from small producers. Fresh vegetables and fruit are also on offer, along with dairy products, smoked salmon and special spice blends. A pleasure market with a focus on thoughtfully produced food – thumbs up for that! But there are also cosmetics and care products that we have already tried. We still enjoy a natural room fragrance called “Schlafwohl”, which – in our opinion – is particularly good for drifting off into the land of dreams. Again and again we forget the time when we stroll through the store and explore the assortment. Either way, it is worthwhile to bring time and also hunger. Because Pur Alps has a bistro that offers fine coffee, baked goods from the counter and a daily changing lunch menu. But there are also salads in large bowls, for example with apple and bacon, soups in winter, paninis, meat and cheese platters, focaccias and burgers. All lovingly arranged and freshly prepared, that tastes – and you can see it.
In the evening (or often already in the afternoon) the aperitif is rung in, on Wednesday Pur Alps is open until 9 pm for this very reason. If you order a wine or a fine glass of sparkling wine, you get a small bite to go with it – some cheese, ham and bread. In addition, the charming dialect of the Tyroleans – here are Alpine charm, Alpine magic and Alpine pleasure combined in one concept. An alpine dream!
Pure Alps
Via Maistra 33
7500 St. Moritz
www.puralps.ch